Another strike was the name of the restaurant. Locals called it ‘The Cowgirl’, The restaurant advertised itself as ‘Cowgirl BBQ’. The sign on the building read ‘Cowgirl Hall of Fame’. Even the owners when asked, weren’t sure what to call themselves.

Creating order of all this visual chaos is a designers dream come true.

We immediately set to work on a complete and total makeover.

The goal in any makeover is to produce more happy customers and in turn boost revenue. We couldn’t control waitresses attitudes or the timeliness or tastiness of the food, so we focused on what we could control: The physical environment: Menus, packaging, decor, the entire look and feel of the restaurant.

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PLAN OF ATTACK

GETTING SKETCHY

SOLUTIONS

Audit Specialists, a professional auditing and loss recovery firm that deals with very big numbers for very large corporations approached us to re-design their existing logo. We saw a lot of potential and asked if we could start from scratch.

‘Audit Specialists’ sounded like a trip to the dentist besides being extremely generic —even for an auditing firm. We transformed a generic forgettable company into a rich, recognizable national brand by devising a new name, a set of colors that embodied strength, protection and security. a new relevant and timeless logo that exudes protection and reliability. We topped it off with new business papers, a new website and a new energy

Now, instead of

COWGIRL            SENTRY            HAPPY RABBIT

BEFORE